Courses for the 2020-23 Batch

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GENERAL ENGLISH BCOM E V SEM Ms VISHNU PRIYA T P

Marketing Research SEM IV 20-23 Part 2

Marketing Research Part 1 SEM IV 20-23


CO1 To define the basic concepts related to marketing research.
CO2 To explain the concepts about contemporary marketing research.
CO3 To explain relationship and differences between marketing research and marketing information systems.
CO4 To interpret development of marketing research.
CO5 To list the marketing research process 

CO6 To make students understand various types of research