Course overview:

Students shall select topics of their project work in consultation with the faculty members. Students are free to choose any topic relating to Advertising, Sales Promotion & Sales Management, which is contemporary, application oriented and having significance to the business firms. The project may be secondary data based or may involve survey or field work. Ideally the project work should be the one, which involves the use of both desk and field researches. The research question (topic) under investigation may have either theoretical or practical application of significance to Advertising, Sales Promotion & Sales Management. The theoretical framework and research methodology to be used in the Report will depend on the topic that you selected in consultation with the Course Facilitator. During regular research supervision and training sessions, you will be provided with guidance on: - Developing a literature review - Responding to ethical requirements - Clarifying your methodology - Data Collection - How to give presentations of your research project - Developing your thesis for higher academic endeavors.

   Course Objectives:

 

1.       Understand the concept of research and its importance across disciplines.

2.       Develop a temperament to identify research problems in and across Advertising, Sales Promotion & Sales Management.

3.       Construct a research question and develop a project report on a topic of choice with specific interest to the
areas of Advertising, Sales Promotion & Sales Management.

 

Course Outcomes:

 

        By the end of this course, you should be able to :

 

        CO1  Understand basic statistics and research-related terminologies

        CO2  Learn to think critically about data

         CO3  Apply standard statistical inference procedures

         CO4  Equipped to conduct primary data surveys with respect to Advertising, Sales Promotion

            & Sales Management

         CO5  Learn to draw conclusions from such analyses

         CO6  Develop an intellect for further challenging studies in higher academic environment.