Course Objective:
The objective of this course is to provide an understanding for the graduate business student on statistical concepts to include statistical description of data, graphical presentation of data, measurements of location and dispersion, skewness and kurtosis, correlation analysis and to inculcate analytical and computational ability among the students.
Course Outcomes:
By completing this course the student will learn to perform the following:
CO-1 Explain basic statistical concepts such as statistical data collection, species characteristics, statistical series, tabular and graphical representation of data, measures of central tendency, dispersion and asymmetry and correlation analysis.
CO-2 How to calculate and apply measures of location and measures of dispersion -- grouped and ungrouped data cases.
CO-3 Independently calculate basic statistical parameters (mean, median, mode, measures of dispersion, correlation coefficient.
CO-4 Based on the acquired knowledge to interpret the meaning of the calculated statistical indicators.
CO-5 Compute and interpret the results of bi-variate and correlation analysis.
CO-6 Choose a statistical method for solving practical problems.
- Teacher: Dr. SRIDHAR BABU MOTHUKURI
- Teacher: RUPINI B
Course Outcome:
CO1 The objective of the course is to expose students to the rigors of Media management
CO2 equip them to be able to manage the media along with different aids of advertising in the international markets.
CO3 Demonstrate an understanding of the overall role advertising plays in the business world.
CO4Demonstrate an understanding of advertising strategies and budgets.
CO5Identify and understand the various advertising media.
CO6Demonstrate an understanding of how an advertising agency operates.
CO7To make students learn about merits and demerits of Medias in a better way
- Teacher: Dr. KIRTI SUNIL BIDNUR