Retail management involves planning, organizing, and controlling retail operations to ensure a smooth and successful business. This includes inventory management, store operations, and addressing customer needs. It's about optimizing internal processes, enhancing the customer experience, and driving sales.
- Teacher: Dr HIMANI RAVAL
Course Summary: This course introduces students to the principles and practices of brand management and their role in creating customer value and competitive advantage. It covers the fundamentals of branding, including brand creation, development, positioning, communication, extension, and equity management. The course examines how organizations build strong brands, create brand awareness, develop brand personalities, and implement effective branding strategies to influence consumer perceptions and behavior. Students will explore various forms of brand extension, understand the strategic importance of brand positioning and repositioning, and evaluate the factors that contribute to brand equity. Through theoretical concepts and practical applications, the course equips learners with the knowledge and skills required to develop, manage, and sustain successful brands in a dynamic and competitive marketplace
- Teacher: Dr VIGNESHWARI K