BBA Section C 2025-28 Batch

Principles of Management

The principles of management, are guidelines for effective management practices, focusing on organizational structure and human behavior. These principles aim to optimize resources, encourage innovation, and improve overall performance by providing a structured approach to decision-making and problem-solving. 

Environmental Studies

This course explores the relationship between business practices and environmental sustainability. It covers key topics such as natural resource management, environmental laws, corporate responsibility, and sustainable development. Students will learn how to assess environmental risks, understand the impact of industries on ecosystems, and implement eco-friendly strategies in business operations. The course aims to instill environmental consciousness and decision-making skills to foster sustainable business practices.

General English BBA I C Semester I (Ms. Chris Lenina Peters)

Basics of Marketing - BBA - 1C

"Basics of Marketing" is an introductory course designed for first-year BBA students to build a solid foundation in the principles and practices of marketing. This course explores the essential role of marketing in today's dynamic business environment, examining how organisations identify customer needs, create value, and achieve competitive advantage.

Students will learn about the evolution of marketing concepts, the analysis of micro and macro marketing environments, and how organisations segment markets, select target segments, and position their products. The course further delves into new product development and consumer adoption processes, along with key decisions related to product, pricing, promotion, and distribution.

Students will develop the analytical and decision-making skills needed to apply marketing concepts in real-world scenarios through engaging lectures, case discussions, interactive activities, role plays, and assessments. By the end of the course, they will be equipped to understand customer-centric strategies and appreciate how effective marketing drives organisational success.