COURSE HANDOUT
Faculty of BBA
Program-Year-Semester
Academic Year:2025-28
|
BB105 |
|
|
Course type |
DSC-2A |
|
Course Title |
Business Economics |
|
Teaching hours per week (Theory) |
5 credits |
|
Lab hours per week |
5 |
|
Credits |
5 |
Name : Ms. Anuradha Emani
Email ID : anuradhaemani@stmaryscollege.in
About the Instructor : The instructor is an experienced educator with over 21 years of experience in academia, and brings a wealth of knowledge to the classroom. Passionate about subject, and is dedicated to creating an engaging and interactive learning environment that encourages students to think critically and maintain a friendly and interactive classroom
2. Course Details:
Course SummaryThe study of business and consumer economic behavior within a particular economy is known as business economics. The framework developed serves as a tool for learning how to analyze and evaluate the operation of the market mechanism as well as for applying economic concepts and instruments to business operations.
3.Course Objectives
This course aims to apply microeconomic concepts and tools for business problem analysis and precise decision making related to business firms. The instruments and methods of microeconomics are highlighted.
1. To familiarize students with the theory of business economics
2. To familiarize students with supply and demand
3. To ensure that students comprehend the role of supply and production
4. Teach students to analyze market conditions, understand competitive dynamics and predict economic trends
4. Course Outcomes
CO1 Describe and clarify the main ideas of microeconomics. Learn how to apply economic concepts and instruments to business operations.
CO2 Understand and apply supply and demand analysis to relevant economic issues.
CO3 Explain the concept of variable proportion, the law of returns to scale, budget line, BEP, and economies of scale.
CO4 Use marginal analysis when making choices. Recognize the indifference curve and the law of diminishing marginal utility.
CO5 To enable students to pursue careers and further study in economics and a variety of other related fields, students should develop their understanding of the techniques and resources of economic analysis.
5. Syllabus:
UNIT - I: BUSINESS ECONOMICS NATURE AND SCOPE:
Introduction to business Economics-Characteristics-Nature and scope concept of
opportunities Cost- Incremental Cost- Time perspective-Discounting and Equi-Marginal Principle
UNIT – II: DEMAND CONCEPTS & ELASTICITY OF DEMAND:
Concept of Demand Determinants of Demand- Law of Demand- Exception to the law
of demand- Elasticity of Demand- Types of demand elasticity- Uses of demand elasticityConcept of Supply- Determinants of Supply-Law of Supply-Elasticity of Supply.
UNIT – III: PRODUCTION AND COST CONCEPTS :
Theory of production- Production function- Input output combination-Short run production
laws, Law of diminishing marginal returns to scale- ISO-quant curves, ISO-cost curves
UNIT – IV: BUDGET LINE :
Cost concepts- Cost classification-CVP Analysis-short run cost curves and long run cost
curves-Experience curve-Economies and diseconomies to the scale- Economies of scope.
UNIT – V: MARKET STRUCTURES AND PRICING :
Concept of market structures- Perfect competition market and price determination- Monopoly
and abnormal profits- Monopolistic Competition-Price Discrimination-Oligopoly-Features
of oligopoly- Syndicating in oligopoly-Kinked demand curve- Price leadership and market positioning.
6.Text Books/ Reference Books:
1. Mc Connell, Brue and Flynn, Economics, Tata Mc Graw Hill
2. Dr. D N Mithani, Managerial Economics Theory and Appliocation, HPH
3. Varshney & Maheswari, Managerial Economics, Juptan Publication, New Delhi
4. Lipsey and Chrystal, Economics, International Oxford University Press.
5. Kutosynnis, Modern Micro Economics, Mac Millan Publishers
6. Rubin field and Mehathe, Micro Economics, Pearson Publishers.
7. Venugopal & Ramakrishna, Business Economics, Dreamtech Press
7. Session Plan: Should be made in table format with columns for - Unit, Session No, Topic to be covered, Teaching Methodology, Expected Outcome
8. Instructions to Students (if any):
ASSIGNMENTS
1. The students will be asked to write a complete answer for two questions in each unit in A4 size papers.
2. The students will be asked to solve the case study in either softcopy or in A4 size paper.
9.GUIDELINES ON CLASS PARTICIPATION:
1. Students are requested to be in class before Lecturer comes into the class room.
2. Late entries (After 5 Minutes) into the class are strictly prohibited.
10.ASSESSMENT SCHEDULE:
1. There will be 2 internal exams of 15 marks each and one Assignment of 5 marks.
2. Internal Exam Pattern: 10 MCQ type questions, 10 Fill in the blanks and 5 short answer type.
3. There will be a Pre-final exam of 80 marks at the end of the course.
4. Pre- final Pattern : For Short Answers Questions : need to answer 5 out of 8 Questions 5*4 =20,
For Essay Questions: need to answer 5 questions (Internal Choice) 5*12=60;
11.TEACHING METHODOLOGY:
1. Lecture – chalk and talk method
2. Activity based teaching
3. PowerPoint presentations
4. Discussion – group discussion/brain storming
5. Case study
- Teacher: ANURADHA EMANI