- The course explores fundamental economic concepts like opportunity cost, marginal analysis, and time value of money to support effective business decision-making.
- Covers the laws and determinants of demand and supply, elasticity types, and their practical applications in pricing, forecasting, and strategy formulation.
- Introduces production functions, laws of returns, isoquants, and cost analysis—including short-run and long-run cost curves—crucial for resource planning and optimization.
- Analyses different market forms (perfect competition, monopoly, monopolistic competition, oligopoly), pricing mechanisms, and the strategic behavior of firms under each structure.
- Teacher: Dr SHIKHA SHARMA
The course addresses the English language needs of the students at the undergraduate level. The focus will be on five categories: Prose, Poetry, Vocabulary, Soft Skills, and Grammar. In addition to these each unit contains an activity that focuses on developing the speaking skills of students. Overall, the course will focus on the critical thinking faculties of the students concerning academic, linguistic, political, literary, and ethical concepts.
- Teacher: SAIKIRAN D
- Teacher: K SANGEETHA
Management is like the captain steering the ship. It involves making plans, organizing resources, leading the crew, and ensuring everything stays on course. Just like a good captain needs to coordinate with the crew, managers need to coordinate and guide their team to achieve the goals of the organization. The principles of management are like the compass and navigational tools for managers, helping them navigate the challenges and uncertainties, and ultimately steering the organization towards success. It's the art and science of making things work smoothly, just like a well-run ship heading confidently towards its destination.
- Teacher: Dr DEBANJALEE BOSE
This course aims to provide students with the basic knowledge regarding the core concepts of marketing, marketing environment. It provides the basic understanding about the importance of SWOT analysis for effective segmentation, targeting and positioning. It creates the awareness and understanding about product life cycle, stages in new product development. And students can analyze the pricing strategies and promotional strategies of various companies.
- Teacher: PRIYA SANJAY NAIR