BBA Section A 2025-28 Batch

Marketing is one of the most important functions in a business and a product's success, determining how the audience are connected with the product. This course is designed to take the students through the basics of marketing, and how marketing contributes to the overall business goals of an organization.

Course Summary:

Course Description: 

The course provides an overview of management and its evolution. It examines management functions of planning, organizing, Staffing and controlling and its impact on the business organization. It discusses necessary skills and functions required for efficient manager in contemporary business environment. It also enables students to analyze the Emerging issues in Management and the role and importance of Corporate social responsibility.