Section C of BBA 2024-27 Batch

Course Summary

The General English course English Express comes handy to cater to students’ needs who would embark on a new journey after their undergraduate studies. During the course of their last semesters, students get exposure to experiential learning, especially with live projects and campus interviews, and the English course prepares them to face these challenges. All the texts in the coursework are carefully picked to enable them to gain pragmatic experiences of life apart from exposing them to the apparent reflections of varied human societies and cultures. The texts also enable them to think critically and comprehend the implicit values they convey.


The Mobile Commerce course provides students with an understanding of the concepts, technologies, and business models that enable commercial transactions through mobile devices. It covers the evolution of mobile commerce, mobile payment systems, mobile applications, mobile marketing, location-based services, security and privacy issues, and emerging trends shaping the mobile business ecosystem. The course equips students with the knowledge and practical insights needed to understand how mobile technologies are transforming business operations, enhancing customer experiences, and creating new opportunities in the digital economy.