Third Semester

Course description:

This subject talks about gathering, reporting, and analysis of website data is referred to as web analytics. The emphasis is on developing metrics based on your organizational and user goals and using website data to assess the accomplishment or otherwise of those objectives, inform strategy, and enhance user experience. 


About the subject 

The subject explains how Digital marketing works!!! Digital Marketing is a subset of marketing, refers to the practice of promoting goods and services using the Internet and other online-based digital platforms, including mobile phones, desktop computers, and other digital media and platforms. The 1990s and 2000s saw its rise, which altered how companies and brands use technology for marketing. Digital platforms have been incorporated into marketing strategies and daily life more and more, and people are increasingly shopping online instead of going to physical stores. As a result, digital marketing campaigns that combine SEO, SEM, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, etc.

Course Description:

This course gives comprehensive understanding about insurance and principles governing insurance contract. This explains the role of insurance in economic development and social security in risk management. This provides knowledge about life insurance and general insurance products.

Preparing the individual for entering the job market in all preparedness is the prime outcome of Higher Education. This course develops the professional skills required to venture into a successful career, by equipping students in career and team skills. Since an individual should be able to demonstrate intuitive, logical, critical thinking, communication and interpersonal skills, it becomes imperative for students to acquire these skills and be ready to face the competitive world outside.
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