Course Summary
The General English course English Express caters to the needs of students who embark on a new journey after their undergraduate studies. During the course of the previous semesters, the students got exposure to experiential learning, especially with live projects and campus interviews, and the English course facilitates learning in these contexts. All the texts in the coursework are carefully picked to enable them to gain pragmatic experiences of life apart from exposing them to the apparent reflections of varied human societies and cultures. The texts also enable them to think critically and comprehend the implicit values they convey.
- Teacher: Dr. MAITHRY SHINDE
COURSE NO. DSE - 602 (B)
BUYER BEHAVIOUR (M)
COURSE OBJECTIVES
1.The purpose of this course is to introduce students to buyers, buyer behavior in the marketplace and their impact on marketing strategy.
2.Discussing the principal factors that influence buyers as individuals and decision makers with an application to the buying decision process.
3.To analyses personal, socio-cultural, and environmental dimensions that influence consumer decisions making. 4. To enable students in designing and evaluating the marketing strategies based on fundamentals of consumer buying behavior
COURSE OUTCOMES
1. Identify and explain factors which influence consumer behavior.
2. Demonstrate how knowledge of consumer behavior can be applied to marketing.
3. Display critical thinking and problem-solving skills
4. Gain, evaluate and synthesize information and existing knowledge from a number of
sources and experiences.
5. Be able to identify the dynamics of human behavior and the basic factors that influence
the
consumers decision process
- Teacher: ANUREETHA DAS