Retail marketing is the process of promoting products and services to customers through various channels of distribution in order to drive sales. It involves both direct and indirect marketing strategies, such as advertising, promotions, public relations, partnerships, and online marketing.
- Teacher: Dr HIMANI RAVAL
COURSE SUMMARY :
Brand Management is to provide students with the knowledge and skills to effectively manage, enhance, and differentiate brands, including understanding the concept of branding, building brand equity, positioning and differentiation, and developing brand identity and personality.
- Teacher: PAVITRAMBIKA MANGARI