COURSE OBJECTIVES:
1. To acquaint the students with the Mobile Commerce concepts and environment and customer value.
2. To learn about the developments in wireless technology
3. To understand the M-Commerce applications
- Teacher: SATYA SWAROOP ROY MEDAPATI
Course Summary
The General English course 'English Express' comes handy to cater to students’ needs who would embark on a new journey after their undergraduate studies. During the course of their last semesters, students get exposure to experiential learning, especially with live projects and campus interviews, and the English course prepares them to face these challenges. All the texts in the coursework are carefully picked to enable them to gain pragmatic experiences of life apart from exposing them to the apparent reflections of varied human societies and cultures. The texts also enable them to think critically and comprehend the implicit values they convey.
- Teacher: SAIKIRAN D
- Teacher: Dr. MAITHRY SHINDE
COURSE OBJECTIVES:
1. This course introduces the role of retailing and various formats and theories.
2. It focuses on distribution management.
3. It exposes the learner to important elements of retail marketing like merchandise
management and store design
COURSE OUTCOMES:
1. The student understands the strategies of retailers
2. The student is made aware of the practices of merchandise management and store layout of retailers
3. Learn the Role and functions of Channels of Distribution are also clearly understood
4. To understand the retail management practices in real world
- Teacher: ANUREETHA DAS
A brand management course typically covers a range of topics aimed at equipping students with the knowledge and skills needed to effectively manage and enhance the perception and value of brands. Here are some key aspects usually included in a brand management course:
Brand Strategy: Understanding the strategic decisions behind building and managing a brand, including positioning, target audience identification, and competitive analysis.
Brand Identity: Developing and maintaining the visual and verbal elements that make up a brand’s identity, such as logos, colors, typography, and brand messaging.
Brand Equity: Exploring how brands create and measure their equity, including brand awareness, perceived quality, brand associations, and brand loyalty.
Consumer Behavior: Studying consumer psychology and behavior to understand how consumers perceive and interact with brands, and how this influences brand management decisions.
Brand Communication: Planning and executing integrated marketing communications strategies to effectively communicate the brand’s message across various channels and touchpoints.
Brand Extension and Innovation: Strategies for extending the brand into new markets or product categories, as well as fostering innovation while maintaining brand consistency.
Brand Crisis Management: Techniques for handling brand crises and managing reputation issues effectively to minimize negative impact on the brand.
Digital and Social Media: Utilizing digital platforms and social media to build and manage brand presence, engage with consumers, and monitor brand perceptions.
Brand Metrics and Measurement: Methods for measuring and evaluating brand performance, including metrics like brand equity, brand valuation, and return on investment (ROI) of brand activities.
Global Brand Management: Considerations and challenges in managing brands across different markets and cultures, including localization strategies and global brand positioning.
Courses in brand management are often offered in business schools as part of marketing or business administration programs, and they may vary in focus depending on the institution and the specific curriculum. Practical exercises, case studies, and real-world projects are commonly used to give students hands-on experience in managing and analyzing brands.
- Teacher: Dr KANTHI SREE DADALA