Fourth Semester

Course Summary:

Course Description:

This course gives comprehensive understanding about Leadership and the Essential skills required by an individual to be called an effective leader and also understand the concept of entrepreneurship and leadership through study of biographies of few famous personalities.



Search Engine Optimization Aizah Digital Digital Marketing GIF - Search  Engine Optimization Aizah Digital Digital Marketing - Discover & Share GIFs


Course description-

This course deals with giving ads on social media and optimizing the search engines to top the results better.The modules begin with social media marketing and ends with online advertising

Course Objectives-

To make students to understand the Social Media Marketing

To make students to understand the Search engine optimization and online advertising.


Course Outcomes-

CO1-To make students learn about the SMM strategy

CO2-To make students understand about SEO tactics

CO3-To help them gain insights into google bidding

CO4-To help students learn the use of SMM and SEO for digital marketing