Third Semester

Business statistics is a course that is designed to give you the basic tools of collecting, analyzing, presenting and interpreting data. In this course we are dealing with statistical concepts including frequency distribution, graphical presentation, measures of central tendency, measures of dispersion, skewness and kurtosis and correlation.



Course Description-

This subject deals with management of traditional media, its merits, demerits and effectiveness of advertising.

Objective: To expose students to the rigors of media management and equip them to be able to manage the media in the marketing environment.