COURSE OBJECTIVES:
To understand the depth concept & theories of Consumer buying Behaviour
To focus on learning theories
To know the impact of culture on Buyer Behaviour
COURSE OUTCOMES:
On successful completion of this course, the students will get an insight on the theoretical concepts of consumer behaviour and the application of these concepts in marketing strategy and decision making. By the end of each unit, the students will be able to
CO1. Explain the basics of buyer behaviour, theories of motivation, personality and attitudes.
CO2. Analyze the various learning theories and interpret the important aspects of information processing theory.
CO3. Explain and understand the social class and culture.
CO4. Explain the buyer behaviour decisions
CO5. Analyze the various consumer behaviour models.
- Teacher: PHEBI PRIYADARSINI P
COURSE OBJECTIVES
1. To provide a holistic understanding of customer relationship management and the real world implications.
2. To understand and describe customer relationship management application.
3. To provide real-time insights into the successfully implemented CRM in various organizations
4. To create awareness in implementation of CRM by understanding the end users and importance in an organization.
5. To study how CRM allowed for decision making, with their target market users.
COURSE OBJECTIVES After studying this Course, the students:
1. can work with CRM tools to make positive contribution to the organization.
2. can take professional responsibilities and make informed judgments in the organizations towards their target market
3. can streamline work processes and improve CRM within the organization.
4. will learn skills on the functionalities of campaign management customer support services
5. will acquire the skills on effective implementation of CRM practices
- Teacher: Dr HIMANI RAVAL