COURSE OBJECTIVES:
1. This course introduces the role of retailing and various formats and theories.
2. It focuses on distribution management.
3. It exposes the learner to important elements of retail marketing like merchandise management and store design
COURSE OUTCOMES:
1. The student understands the strategies of retailers
2. The student is made aware of the practices of merchandise management and store layout of retailers
3. Learn the Role and functions of Channels of Distribution are also clearly understood
4. To understand the retail management practices in real world
- Teacher: Dr HIMANI RAVAL
The objective of Brand Management is to provide students with the knowledge and skills to effectively manage, enhance, and differentiate brands, including understanding the concept of branding, building brand equity, positioning and differentiation, and developing brand identity and personality.
