Fourth Semester

CO 1 The students will be able to learn the basics of Social Media Marketing

CO 2 The students will be able to apply their Social media marketing skills in reality

CO 3 The students will be able to understand the theoretical aspects of the most relevant Social medias

CO 4 The students will be able to understand the importance of analytics and advertising tracking

CO 5 The students will learn the importance of Budget, ROI, Keyword research, use and application of different social media for marketing online. They will be able to differentiate between the professional SM like LinkedIn and SM like FaceBook

COURSE:  PRACTICE OF LIFE AND GENERAL INSURANCE

 

PROGRAMME: B.COM                                                                CLASS:  B.COM GENERAL/ADVERTISING

SEMESTER: IV                                                                               INSTRUCTOR: P.HARINI

 

COURSE TYPE:   SEC                                                                                  PAPER: SEC 4 (a)

MAX. MARKS: 40U+10 I                                                                           THPW: 2HRS

EXAM DURATION: 2HRS                                                                           CREDITS: 2


 

COURSE HANDOUT

__________________________________________________________________________________________

 COURSE OUTCOMES:  

CO 1. To equip students to learn about the various policies available to the life of Individuals, and also pension policies after retirement.

CO 2.  To comprehend the significance of various group insurance plans and factors implicating computation of premium.

CO 3.  To recognize the key role of life Insurance in individual financial planning implications and tax benefits under Income Tax.

CO 4.  Comprehend the various products, prospects and significance of Indian general Insurance market. To enable students realize the statutory requirements and procedure to be followed while filling the various general Insurance policy forms and documents

CO 5 recognize the role of underwriters & actuaries in fixing the premiums by Risk Sharing and Risk Management techniques.