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COURSE OBJECTIVE |
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The objective of the course is to introduce rural market dynamics to the students so that they can learn about rural behaviour and factor that differs from urban market. |
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Course Code |
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603 |
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Course Type |
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Course Title |
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Rural Marketing |
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Course Structure |
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Lectures |
Credits |
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5 |
5 |
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Course Instructor-In-Charge |
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Mr. M.Satya Swaroop Roy, Assistant professor |
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- Teacher: SATYA SWAROOP ROY MEDAPATI
UNIT – I : INTRODUCTION :
Introduction a promotion mix, Elements of Promotion mix, types of promotion budget, promotion
Strategies – Push Strategy and Pull Strategy.
UNIT – II : CREATION OF ADVERTISEMENT :
Model of mortally Communication decision process. Advertisement, Types of Advertisements.
Concept of creativity. Creative Approaches and Execution styles.
Advertisement Appeals – Emotion and Rational Appeals.
UNIT – III : MEDIA PLANNING :
Media planning, Types of Media, Media Vehicles, Media Concentration V/s Media Disruption.
Media scheduling.
UNIT – IV : PERSONAL SELLING :
Introduction to personal selling, Role and Importance of Personal Selling, Theories of Personal
Selling. Personal Selling process. Personal Selling in Service Industry.
UNIT – V : SALES PROMOTION :
Sales Promotion – Objectives Types of Sales Promotion – Trade oriented Sales Promotion and
Consumer Oriented Sales Promotion.
Consumer Sales Promotion Tools : Off – Self Offers, Price Promotions, Premium Promotions.
- Teacher: Dr HIMANI RAVAL
- Teacher: PHEBI PRIYADARSINI P