Section A

COURSE OBJECTIVE

To provide an exposure to the students pertaining to the nature and scope of marketing, which they are expected to possess when enter the industry as practitioners.

COURSE OUTCOMES:

CO1: Apply an ethical understanding and creation to market situations and environment

CO2:-Understand the development of marketers and consumers (standard of living).

CO3:-Describe a new objective of marketing concept.

CO4:-Identify the environment factors and controlling the factors.

CO5: -identifying the market analysis approaches: product differentiation, market segmentation, target market

CO5:-understanding the consumer characteristics and consumer response approach.

:-Understanding how a marketer tends to use a particular strategy of positioning the product

CO6:-phase of modern marketing of new product planning and development.(why should one go for a new product)

:-understanding the significance of new products in saturated market conditions

CO7:-identifying the reasons for high cost and deepened risk of NPD

CO8:-Understand the critical role of test marketing, adoption process, adopter catetgories,business analysis, screening and idea generation.

CO9: :-understand the Concept of Promotion Mix,comsumers &marketers determining promotion mix.

CO10:-Discuss the need for public relations and what public relations can do for a firm.

CO11:-understanding the view point on-advertising a social waste.

CO12:-difference between propaganda and publicity, identifying the need for promotion campaigns, personal selling, and sales promotion.

COURSE CODE/ TYPE: DSC-101                                                                            HOURS PER WEEK: 5 THEORY

COURSE TITLE: PRINCIPLES OF MANAGEMENT                                             CREDITS: 5

 

Instructor: Ms. Payal Pattnayak

 

OBJECTIVE:

The Course aims at providing the students, to gain understanding of the functions and responsibilities of managers. To provide them tools and techniques to be used in the performance of the managerial job. To enable them to analyze and understand the environment of the organization. To help the students to develop cognizance of the importance of management principles.

COURSE OUTCOMES:

Students will be able to

CO1: Discuss and communicate the management evolution and how it will affect future managers. Integrate management principles into management practices.

CO2: Identify and evaluate social responsibility and ethical issues involved in business situations and logically articulate own position on such issues.

CO3: Explain how organizations adapt to an uncertain environment and identify techniques managers use to influence and control the internal environment.

CO4: Practice the process of management's five functions: planning, organizing, staffing, directing and controlling.

CO5: Evaluate leadership styles to anticipate the consequences of each leadership style.

CO6: Gather and analyze both qualitative and quantitative information to isolate issues and formulate best control methods.

CO7: Assess global situation, including opportunities and threats that will impact management of an organization.

CO8: Specify how the managerial tasks of planning, organizing, and controlling can be executed in a variety of circumstances.

CO9: Determine the most effective action to take in specific situations.

CO10: Understand varies emerging issues in management such as Total Quality management, Technology Management, Talent and Knowledge Management, Leadership, Organizational change and Development, Corporate Social responsibility etc.

 

 

SCOPE OF THE COURSE

Unit I- Introduction to Management - Meaning, definition, concept, scope and principles of management; Evolution of management thought - Management theories- classical, behaviour, system, contingency and contemporary perspectives on management. Management art or science and management as profession. Process and levels of Management. Introduction to Functions (POSDCORB) of Management.

Unit II - Planning – Importance, objectives, process, policies and procedures, types of planning, Decision making - Process of decision making, Types of decision, Problems involved in decision making.

Unit III: Organizing – Meaning, importance, principles of organizing, span of management, Patterns of organization – formal and informal organizations, Common organizational structures; departmentalization, Authority- delegation, centralization and decentralization, Responsibility – line and staff relationship;

Unit IV: Staffing - Sources of recruitment, Selection process, Training, Directing, Controlling – Meaning and importance, Function, span of control, Process and types of Control, Motivation, Co-ordination – Need and types and techniques of co-ordination - Distinction between coordination and co-operation - Requisites for excellent co-ordination - Systems Approaches and co-ordination.

Unit V: Emerging issues in Management – Total Quality management, Technology Management, Talent and Knowledge Management, Leadership, Organizational change and Development, Corporate Social responsibility

ASSIGNMENT:

Working in a group of two, students have to solve a case study based on Functions of Management.

 

GUIDELINES ON CLASS PARTICIPATION:

The class is based on discussions, activities and examples. Students are expected to throw away their inhibitions and be participative in class. Every time an assignment is given, students need to come prepared with the work. Students are also expected to be well read about the world of business and marketing as it will help them immensely in class discussions.

 

ASSESSMENT SCHEDULE:

There will be

·         Two internals will be held. Each internal will be of 15 marks each for 30 minutes duration.

Section A: Multiple choice questions (10 questions of ½ marks each.)

Section B: Fill in the blanks (10 questions of ½ marks each.)

Section C: Short answers (5 questions of 1 mark each.)

·         One end semester exam – conducted by OU

BOOKS:

1.       Robbins, S. P., & DeCenzo, A. D. Fundamentals of Management. New Delhi: Pearson Education.

2.       Harold Koontz & Heinj Weihrich, (2015) Essentials of Management, 10th Edition, Tata McGraw-Hill Education, New Delhi.

3.       T.Ramasamy, (2015) Principles of Management, Himalaya Publishing House, Mumbai.

4.       L.M. Prasad, Principle and Practice of Management, Sultan Chand and Sons, 6 th edition.

5.       Gupta, Sharma and Bhalla; Principles of Business Management; Kalyani Publications; 1st edition.

6.       P.C. Tripathi & P.N. Reddy, (2015) Principles of Management, 5th Edition, Tata McGraw-Hill Education, New Delhi.

 

TEACHING METHODOLOGY:

·         Lecture – chalk and talk method

·         Discussion – group discussion/brain storming

·         PowerPoint presentation