COURSE OBJECTIVE:
The Purpose of this course is to apply micro economic concepts and tools for analyzing business problems and making accurate decision\s pertaining to the business firms. The emphasis is given to tools and techniques of micro economics
COURSE LEARNING OUTCOMES:
CO 1 : By the end of the unit the students will be able to give examples of application of economics in field of business.
CO 2 : Students are able to prepare a 10 minute presentation on various concepts of Business Economics (Time value of Money, opportunities Cost, Incremental cost. Discounting and equi-marginal principle) suitable for a student seminar.
CO 3: Take decisions based on opportunity cost concept and equi-marginalism concept.
CO 4 : List out various factors which influence the demand and Supply.
CO 5 : Interpret marketer’s decisions based on law of demand and Law of supply.
CO 6 : Analyze the various factors of production (land, labor, capital, organization) in a manufacturing company and able to interpret the impact of these factors in production.
CO 7 : Identify the optimal input combinations for production.
CO 8 : List out the various behavioral costs and their impact on managerial decisions.
CO 9 : Apply principles of cost in their daily transactions.
CO 10: Prepare a chart or participate in debate on various advantages and disadvantages of large scale production.
CO 11: Define market in true sense and also differentiate between the strategies of conventional marketers and contemporary marketers.
CO 12: Prepare case studies on how price is determined under various market structures i.e perfect competition , monopoly, monopolistic, oligopoly.
CO 13 :Identify the pricing strategies followed by prime organizations and hence justify the decisions taken by the industry.
- Teacher: BOBBY M
OBJECTIVE:
To provide an exposure to the students pertaining to the nature and scope of marketing, which they are expected to possess when they enter the industry as practitioners. Present to the students an insight into the basic concepts of marketing, impart a grasp on the marketing management as a function of business management and understand the elements of marketing and marketing mix-strategies and developing the skills towards applications for managerial decision-making.
COURSE OUTCOMES:
CO1- The students will be able to understand the scopes and fields of marketing management and the need of marketing and product planning
CO2- The students will be able to plan for new marketing techniques and management of personal selling, coordination of advertising with all other aspects of marketing.
CO3- The students will be able to explain the process of STP marketing and describe bases for identifying target segments.
CO4- The students will be able to discuss criteria for choosing a target segment and identify the essentials of a positioning strategy.
CO5- The students will be able to know the concept of new product development
CO6- The students will be able to describe the need of developing new products.
CO7- The students will be able to create an understanding of the marketing mix and place an emphasis on products and price.
CO8- The students will be able to identify the components of the product life cycle for different types of products and identifying Pricing Strategies and methods
CO9- The students will be able to explain the combination of elements making up the promotional mix and analyze promotional plan for effectiveness
CO10- Explain channels of distribution for advertising marketing plans and describe activities for each channel member
- Teacher: Dr. PALVI BHARDWAJ
COURSE OBJECTIVE:
The Course aims at providing the students, to gain understanding of the functions and responsibilities of managers. To provide them tools and techniques to be used in the performance of the managerial job. To enable them to analyze and understand the environment of the organization. To help the students to develop cognizance of the importance of management principles.
COURSE OUTCOMES:
Students will be able to
CO1: Discuss and communicate the management evolution and how it will affect future managers. Integrate management principles into management practices.
CO2: Identify and evaluate social responsibility and ethical issues involved in business situations and logically articulate own position on such issues.
CO3: Explain how organizations adapt to an uncertain environment and identify techniques managers use to influence and control the internal environment.
CO4: Practice the process of management's five functions: planning, organizing, staffing, directing and controlling.
CO5: Evaluate leadership styles to anticipate the consequences of each leadership style.
CO6: Gather and analyze both qualitative and quantitative information to isolate issues and formulate best control methods.
CO7: Assess global situation, including opportunities and threats that will impact management of an organization.
CO8: Specify how the managerial tasks of planning, organizing, and controlling can be executed in a variety of circumstances.
CO9: Determine the most effective action to take in specific situations.
CO10: Understand varies emerging issues in management such as Total Quality management, Technology Management, Talent and Knowledge Management, Leadership, Organizational change and Development, Corporate Social responsibility etc.
- Teacher: Dr PAYAL PATTNAYAK