OBJECTIVE:
To provide an exposure to the students pertaining to the nature and scope of marketing, which they are expected to possess when they enter the industry as practitioners. Present to the students an insight into the basic concepts of marketing, impart a grasp on the marketing management as a function of business management and understand the elements of marketing and marketing mix-strategies and developing the skills towards applications for managerial decision-making.
COURSE OUTCOMES:
CO1- The students will be able to understand the scopes and fields of marketing management and the need of marketing and product planning
CO2- The students will be able to plan for new marketing techniques and management of personal selling, coordination of advertising with all other aspects of marketing.
CO3- The students will be able to explain the process of STP marketing and describe bases for identifying target segments.
CO4- The students will be able to discuss criteria for choosing a target segment and identify the essentials of a positioning strategy.
CO5- The students will be able to know the concept of new product development
CO6- The students will be able to describe the need of developing new products.
CO7- The students will be able to create an understanding of the marketing mix and place an emphasis on products and price.
CO8- The students will be able to identify the components of the product life cycle for different types of products and identifying Pricing Strategies and methods
CO9- The students will be able to explain the combination of elements making up the promotional mix and analyze promotional plan for effectiveness
CO10- Explain channels of distribution for advertising marketing plans and describe activities for each channel member