Section C of BBA 2026-29 Batch

Course Summary

Principles of management are basic activities that can help you plan, organize, and control operations related to material, people, machines, methods, money, and markets. They provide leadership to human efforts so that they achieve set objectives efficiently.


Course Summary:

This course is designed to meet the English language needs of undergraduate students, with a comprehensive focus on Prose, Poetry, Grammar, Vocabulary, Spelling, Pronunciation, and the core LSRW (Listening, Speaking, Reading, Writing) skills. It integrates soft skills development and communication-focused activities in each unit to enhance verbal ability and interpersonal effectiveness. Emphasizing critical thinking, the course encourages students to engage with academic, literary, political, ethical, and linguistic concepts. Through a holistic learning approach, it aims to foster self-awareness, human values, inclusivity, and professional ethics, while equipping students with essential life and language skills for personal and academic growth.

Marketing is one of the most important functions in a business and a product's success, determining how the audience are connected with the product. This course is designed to take the students through the basics of marketing, and how marketing contributes to the overall business goals of an organization.