Business Economics is the study of how economic principles are applied to business decision-making for the efficient use of scarce resources. This course introduces the nature, scope, and importance of business economics and its relationship with accounting, finance, marketing, and managerial economics while explaining both microeconomic and macroeconomic perspectives. It covers fundamental economic concepts such as scarcity, choice, opportunity cost, marginal analysis, and the equi-marginal principle. Students learn demand and supply analysis, including determinants, elasticity, and demand forecasting techniques, as well as production functions, cost concepts, and break-even analysis for managerial decision-making. The course also examines different market structures, pricing strategies, and the behavior of firms under perfect competition, monopoly, monopolistic competition, and oligopoly. Finally, it explores the macroeconomic environment by discussing inflation, national income, economic growth, trade, government policies, and the impact of Liberalization, Privatization, and Globalization (LPG) on Indian businesses, enabling students to understand how economic conditions influence business performance and strategy.
- Teacher: Dr SIRISHA KARAVADI
Course Summary
Principles of management are basic activities that can help you plan, organize, and control operations related to material, people, machines, methods, money, and markets. They provide leadership to human efforts so that they achieve set objectives efficiently.
- Teacher: PAVITRAMBIKA MANGARI
Course Summary:
This course is designed to meet the English language needs of undergraduate students, with a comprehensive focus on Prose, Poetry, Grammar, Vocabulary, Spelling, Pronunciation, and the core LSRW (Listening, Speaking, Reading, Writing) skills. It integrates soft skills development and communication-focused activities in each unit to enhance verbal ability and interpersonal effectiveness. Emphasizing critical thinking, the course encourages students to engage with academic, literary, political, ethical, and linguistic concepts. Through a holistic learning approach, it aims to foster self-awareness, human values, inclusivity, and professional ethics, while equipping students with essential life and language skills for personal and academic growth.
- Teacher: Dr Chris Lenina Peters
- Teacher: Dr MANOJ KANTH SIRRA
Marketing is one of the most important functions in a business and a product's success, determining how the audience are connected with the product. This course is designed to take the students through the basics of marketing, and how marketing contributes to the overall business goals of an organization.
- Teacher: PHEBI PRIYADARSINI P