COURSE SUMMARY
This course provides a comprehensive introduction to the principles and practices of marketing, covering the nature, scope, and evolution of marketing along with core concepts such as customer needs, value, satisfaction, and relationship marketing. It explains the marketing environment, market segmentation, targeting, and positioning (STP) strategies that help organizations identify and serve customers effectively. The course also explores the marketing mix, focusing on product and pricing strategies, promotion through integrated marketing communications, and distribution and logistics decisions. In addition, it highlights emerging trends such as digital marketing, social media, influencer marketing, customer relationship management (CRM), experiential marketing, green marketing, and data-driven personalization, while emphasizing ethical considerations in modern marketing. Overall, the course equips students with the foundational knowledge and practical understanding needed to develop effective marketing strategies in today's dynamic business environment.
- Teacher: Dr SIRISHA KARAVADI
The course addresses the English language needs of the students at the undergraduate level. The focus will be on five categories: Prose, Poetry, Vocabulary, Soft Skills, and Grammar. In addition to these each unit contains an activity that focuses on developing the speaking skills of students. Overall, the course will focus on the critical thinking faculties of the students concerning academic, linguistic, political, literary, and ethical concepts.
- Teacher: Dr Chris Lenina Peters
Principles and Practices of Management (PPM) is the foundational framework of how organizations coordinate human, financial, and physical resources to achieve goals efficiently. It acts as the "operating system" for business, driving productivity and ensuring smooth operations across all levels of an enterprise.
- Teacher: Dr HIMANI RAVAL
"Economics is not just about numbers; it is the study of choices, behaviour, and how businesses thrive in a changing world."
Welcome to your central hub for mastering Business Economics! This course bridges the gap between everyday business decisions and the massive global economic forces that shape them. Whether you are aiming to optimize a company’s pricing strategy or predict market trends, this course gives you the toolkit to make data-driven, strategic decisions.
- Teacher: Dr NAGARJUNA SUNKARA