Section A of BBA 2026-29 Batch

The course addresses the English language needs of the students at the undergraduate level. The focus will be on five categories: Prose, Poetry, Vocabulary, Soft Skills, and Grammar.  In addition to these each unit contains an activity that focuses on developing the speaking skills of students. Overall, the course will focus on the critical thinking faculties of the students concerning academic, linguistic, political, literary, and ethical concepts.

Principles and Practices of Management (PPM) is the foundational framework of how organizations coordinate human, financial, and physical resources to achieve goals efficiently. It acts as the "operating system" for business, driving productivity and ensuring smooth operations across all levels of an enterprise.

·      The course explores fundamental economic concepts like opportunity cost, marginal analysis, and time value of money to support effective business decision-making.

·      Covers the laws and determinants of demand and supply, elasticity types, and their practical applications in pricing, forecasting, and strategy formulation.

·      Introduces production functions, laws of returns, isoquants, and cost analysis—including short-run and long-run cost curves—crucial for resource planning and optimization.

·      Analyses different market forms (perfect competition, monopoly, monopolistic competition, oligopoly), pricing mechanisms, and the strategic behavior of firms under each structure.