Semester 5 of BCom (Voc) 2024-27 Batch

Business Economics is designed to provide comprehensive understanding of economic concepts and principles which are useful in understanding the general economic environment within which businesses operate viz., demand analysis, supply analysis, production analysis and cost and revenue analysis.

International Advertising provides a comprehensive understanding of advertising, from its fundamentals and creative strategies to its global implications and evaluation methods. Students will gain insights into designing effective advertising campaigns, targeting diverse audiences, and assessing the impact of their efforts.