Section B of BBA 2024-27 Batch

BBA B General English Sem IV (Dr Manoj Kanth)

The course addresses the English language needs of the students at the undergraduate level. The focus will be on five categories: Prose, Poetry, Vocabulary, Soft Skills, and Grammar.  In addition to these, the last two units focus on developing the speaking skills of students. Overall, the course will focus on the critical thinking faculties of the students concerning academic, linguistic, political, literary, and ethical concepts.

Marketing Research

Marketing management is the process of planning, organizing, and controlling marketing activities to satisfy customer needs and achieve an organization’s goals. It involves understanding the market through research, developing suitable products or services, setting the right price, promoting them effectively, and ensuring they reach customers through proper distribution channels. By focusing on customer value and building strong relationships, marketing management helps businesses increase sales, strengthen their brand, and stay competitive in the market.

Leadership & Management Skills

This course equips learners with essential behavioural, cognitive, and professional skills required for effective leadership, managerial excellence, ethical decision-making, and entrepreneurial thinking. It integrates key competencies from leadership development, management practices, innovative leadership, design thinking, ethical integrity, and entrepreneurship. Through interactive pedagogies—role plays, tasks, discussions, reflective exercises, and practical applications—students gain the ability to lead teams, think creatively, act ethically, and develop entrepreneurial ideas.


Management Science

This course provides a comprehensive understanding of how       organizations convert inputs into valuable outputs through effective production and operations strategies. It covers key concepts related to manufacturing processes, plant management, materials management, and decision-making techniques using Operations Research (OR). The course integrates both conceptual and quantitative tools essential for managing modern production and service operations.

BUSINESS LAW AND ETHICS

Business law provides a legal framework for commerce, while business ethics involves the moral principles that guide behavior beyond legal requirements to build trust and fairness. Together, they ensure that businesses operate within the law and conduct themselves in a principled, responsible manner, which can lead to enhanced reputation, customer loyalty, and long-term success. 

 The course deals with all the important business laws related to general business transactions of a firm. The main acts covered under it are the Contracts act, laws w.r.t special contracts. Companies act, Consumer Protection act and Business Ethics related to modern business practices.


Startup Opportunity & feasibility - BBA 4 Sem - 24-27 - B section

Course Summary:

Course Description: 

This course introduces students to the process of identifying and evaluating entrepreneurial opportunities arising from environmental, technological, and market changes. It further equips them with the skills to develop a comprehensive business plan by understanding strategic, marketing, financial, and ownership decisions essential for launching and managing a startup.