Semester 1

B.A - I YEAR (SEMESTER I)

2024 – 2027

Course code	101
Course type	DSC
Course Title	Introduction to Communication and Journalism
Teaching hours per week	5 hours
Credits	5     credits

 

1.   Instructor-In-charge              : Shivakumar Reddy

Email ID                                    : shivakumar@stmaryscollege.in          

 

About the Instructor

Shivakumar Reddy joined in June 2024 as an Assistant Professor, bringing a wealth of knowledge and passion to the fields of Media Laws and Ethics and Development Communication. With a robust academic background and a keen interest in the evolving dynamics of digital culture and political communication.

Currently pursuing his PhD at Andhra University, Professor Reddy's research is at the cutting edge of contemporary media studies. His focus on digital culture and political communication addresses the critical intersections of technology, society, and governance. This research is not only timely but also crucial in understanding the rapid changes in how information is disseminated and consumed in the digital age.

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2.   Course details

Course summary

The course offers a theoretical overview of the concepts and theories associated with several aspects of communication and journalism. The primary aim is to study the linkages between Communication and Journalism. Navigating through communication models and theories it also allows the study of journalism and its role in society. The engagement is on the basis of dialogue and delivery while we explore the topics together through focussed lectures, readings, screenings & group discussions.

 

Course objectives

·       To introduce the concepts of communication to students

·       To familiarize students with the models and theories of communication

·       To introduce basics of journalism to the students

 

Course Outcome: By the end of the course, student will be able to

CO.1: Students will be able to understand the basics of communication and journalism

 

CO 2: Acquire in-depth knowledge about the theories and models of communication

 

CO3: Develop an understanding of the concepts of communication

 

CO.4: Develop an understanding of the process of communication

 

CO.5: Evaluate the impact of active media and its role in society

 

CO.6: Develop a basic understanding of the various media effect theories

 

CO.7: Acquire knowledge upon the kinds of journalism 

 

CO.8: Develop an understanding to compare & analyse the theories in different communication patterns

 

 

 

3.   Syllabus

Unit 1	Definition of communication, communication and its role in society. Types of communication-Verbal, Non-verbal, Intra-personal, Group Communication, Mass communication – Print, Radio, Television and film. Process of Mass communication
Unit 2	Models of communication – Laswell – SMCR model, Shannon and Weaver – Osgood and Schramm, Dance Helical model of communication
Unit 3	Theories of communication – Effects theories – Agenda setting theory – Uses and gratification theory, Normative media theories, propaganda – publicity, knowledge Gap Hypothesis, Information rich and Information poor
Unit 4	Journalism – Definition, scope and nature of journalism; Role of journalism in a democracy/society, creating awareness, building public opinion – journalism and social change
Unit 5	Kinds of journalism: Print, Broadcast, Online (cyber) journalism, Sports, Science, Education, Development, Community, Cheque book and Yellow journalism

 

 

4.   Reference books

 

·       Mass Communication in India – Keval J Kumar

·       Handbook to journalism & Mass communication – Vir Bala Aggarwal, V.S. Gupta

·        Theory and practice of journalism: set to Indian context – B.N. Ahuja

·       Introducing mass communication - Michale W.Gamble Terikwal Gamble

·       Mass communication theory – Dennis Davis, Stanley J Baran