CRM, or Customer Relationship Management, is a strategy and a software system for managing a company's interactions with current and potential customers. It helps businesses centralize customer data to improve relationships, streamline processes like sales, marketing, and customer service, and increase profitability. A CRM system is used to track every interaction, from a sales call to a marketing email, to help create more personalized experiences and build customer loyalty.
- Teacher: Dr HIMANI RAVAL
Buyer Behavior course helps students or professionals understand how consumers make decisions, the factors that influence these decisions, and how marketers can leverage this understanding to design better products, services, and marketing campaigns that align with consumer needs and expectations.
- Teacher: PRIYA SANJAY NAIR