COURSE SUMMARY :
Brand Management is to provide students with the knowledge and skills to effectively manage, enhance, and differentiate brands, including understanding the concept of branding, building brand equity, positioning and differentiation, and developing brand identity and personality.
- Teacher: PRIYA SANJAY NAIR
Retail management involves planning, organizing, and controlling retail operations to ensure a smooth and successful business. This includes inventory management, store operations, and addressing customer needs. It's about optimizing internal processes, enhancing the customer experience, and driving sales.
- Teacher: Dr HIMANI RAVAL