For the Students of Section B

Leadership and Management Skills 4B 2023-26

COURSE OBJECTIVES: 

                      • Help students develop essential skills to influence and motivate others
                      • Inculcate emotional and social intelligence and integrative thinking for effective leadership
                      • Create and maintain an effective and motivated team to work for society
                      • Nurture a creative and entrepreneurial mindset
                      • Make students understand personal values and apply ethical principles in professional and social contexts.


Marketing Research

Marketing Research in Management refers to the process of gathering, analyzing, and interpreting data about a market, product, or service to help businesses make informed decisions. It provides managers with insights into customer preferences, market trends, competition, and the effectiveness of marketing strategies. By using research findings, management can optimize marketing efforts, reduce risks, and improve overall decision-making.


  • Informed Decision-Making: Helps management make data-driven decisions rather than relying on intuition or assumptions.
  • Market Understanding: Provides insights into customer needs, desires, and behaviors, enabling businesses to tailor their marketing efforts more effectively.
  • Competitive Advantage: By understanding market trends and competitor strategies, businesses can position themselves more strategically.
  • Risk Reduction: Reduces the uncertainty and potential risk involved in making business decisions by providing factual evidence.
  • Performance Evaluation: Assesses the effectiveness of past marketing strategies, helping management adjust future campaigns or product offerings.

General English II BBA B Sem IV (Dr ManojKanth)

MANAGEMENT SCIENCE

Management science is a wide and interdisciplinary study of solving complex problems and making strategic decisions. It looks to help businesses achieve goals using a number of scientific methods. The discipline of management science encompass a diverse range of managerial and organizational activity as it regards to a problem which is structured in mathematical or other quantitative form in order to derive managerially relevant insights and solutions.


START UP MANAGEMENT & FEASIBILITY

COURSE NO. SEC - 4

STARTUP OPPORTUNITY AND FEASIBILITY

1. It helps the students to acquaint themselves with the special challenges of starting

new ventures and introducing new product and service ideas.

2. To learn about identifying business opportunities

3. To lean about market and technical feasibility for business

COURSE OUTCOMES:

1. To identify opportunities for starting business

2. To be able to write a business plan

3. To take decision regarding form of business ownership

4. To conduct feasibility study




BUSINESS LAW AND ETHICS SECTION -B

COURSE SUMMARY

A Business Law course is designed to provide students with a foundational understanding of the legal principles that govern the operations of businesses. This course typically covers a wide range of topics related to business transactions, contracts, regulations, and the rights and responsibilities of businesses, employees, and consumers. Below is a general outline of what a Business Law course might include:

1. Introduction to Business Law

  • Overview of Business Law: Definition and importance of business law in the commercial environment.
  • Sources of Law: Understanding statutes, regulations, common law, and administrative rules.
  • The Legal System: The role of courts, legal processes, and procedures in business disputes.

2. Contracts

  • Nature and Formation of Contracts: Essential elements of a contract (offer, acceptance, consideration, capacity, and legality).
  • Types of Contracts: Bilateral and unilateral contracts, express and implied contracts, executory vs. executed contracts.
  • Contract Performance and Breach: Remedies for breach, such as damages, specific performance, and rescission.
  • Contract Defenses: Fraud, duress, mistake, and unconscionability.

3. Business Organizations

  • Types of Business Entities: Sole proprietorships, partnerships, limited liability companies (LLCs), and corporations.
  • Formation and Structure: Legal requirements for forming each type of business entity.
  • Rights and Responsibilities of Owners and Managers: Fiduciary duties, corporate governance, and liability issues.
  • Dissolution and Termination: How to legally dissolve a business entity.

4. Employment Law

  • Employer-Employee Relationship: Contracts, hiring practices, and employee rights.
  • Labor Laws: Wage and hour laws, collective bargaining, unions, and labor disputes.
  • Employment Discrimination: Laws prohibiting discrimination based on race, gender, religion, disability, etc. (e.g., Title VII of the Civil Rights Act).
  • Workplace Safety: Occupational Health and Safety Administration (OSHA) regulations and workers' compensation.

5. Consumer Protection Laws

  • Consumer Rights: Protection against fraud, deceptive advertising, product warranties, and unfair business practices.
  • Regulatory Agencies: The Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), and other consumer protection organizations.
  • Product Liability: Legal responsibility of manufacturers and sellers for defective products.