Startup Management

COURSE CODE NO: 602                                                                                HOURS PER WEEK: 2 THEORY

COURSE TYPE: GE                                                                                                               CREDITS: 2

COURSE TITLE: STARTUP MANAGEMENT

INSTRUCTOR-IN-CHARGE:     PAYAL PATTNAYAK

COURSE OBJECTIVE:

It helps the students to acquaint themselves with the special challenges of starting new ventures and introducing new product and service ideas.

SCOPE OF THE COURSE:

This course of Startup Management covers the broad area of Entrepreneurship. It starts with the evolution and characteristics of an Entrepreneur and goes till the Role of support Institutions and management of Small Enterprises. It also touches the role of Major Financial Institutions like UTI, LIC, NABARD and Venture Capital firms in startup financing. The following are the major areas divided in to two units.

UNIT – I:

ENTREPRENEUR AND ENTREPRENEURSHIP:

Evolution of the Concept of Entrepreneur. Characteristics of an Entrepreneur. Distinction Between an entrepreneur and a Manager. Functions of an Entrepreneur. Traits/ Qualities of Entrepreneurs: Types of Entrepreneurs. Role of Entrepreneurship in Economic Development. Growth of Entrepreneurship in India. Problems and Development of Rural Entrepreneurship.

UNIT – II:

ROLE OF SUPPORT INSTITUTIONS & MANAGEMENT OF SMALL ENTERPRISES:

Entrepreneurship Development Programmes (EDPs) –Phases of EDP’s and Evaluation of EDPs. Institutional Finance to Entrepreneurs like Commercial Banks–Other Major Financial Institutions such as IDBI, IFCI, IIBI, LIC, UTI, NABARD, SFCs, SISI, SIDCs, SIDBI, and EXIM Bank and venture capital firms. Role of Small Enterprises in Economic Development. Ownership Structures, MSME act.

LEARNING OUTCOMES:

CO 1. The students will be able to adapt oral and visual presentation skills and establish a foundation of confidence. The students will understand what characterizes an attractive business opportunity and common pitfalls during the entrepreneurial process.

CO 2. The students will be able to adapt to the changing circumstances that occur during the entrepreneurial process. The students will be able to mobilize people and resources. Students can now identify and secure customers and team members through networks.

CO 3. The students will be able to detect weaknesses and strengths within a business opportunity and give suggestions of how to improve these weaknesses and utilize these strengths.

CO 4. Students will be able to define, identify and apply the knowledge of new venture financing and growth financing.

REFERENCE BOOKS:

1.       Vasanth Desai, “Dynamics of Entrepreneurial Development and Management”, 2007,  HPH, Lerning. Millenium Edition.

2.       S.S. Khanka, “Entrepreneurial Development”, 2007, S. Chand & Co. Ltd.

3.       Poornima. M Charantimath, “Entrepreneurial Development and Small Business Enterprises” 2006, Pearson Education.

4.       David H. Hott, “Entrepreneurship New Venture Creation”, 2004, PHI.

5.       P. Narayana Reddy, “Entrepreneurship – Text and Cases”, 2010, 1st Ed. Cengage Learning.

6.       Longencker, Morge, Mitchell, “Managing Small Business”, Sage South Asia Edition.