This course offers an in-depth knowledge of advertising and the concepts related to it, focusing mainly on equipping the learners to learn, understand, and process the core idea of advertising, importance of visual media in advertising, and its relevance with the current market. The structure of the course is designed in a manner that allows the learners to get an overview of advertising as a platform to pursue higher studies in it.
Course learning and outcomes: By the end of the course, the student will
CO1 Gain an in-depth understanding of advertising and also be able to write scripts for advertisements
CO2 Be able to analyse and create advertisements
CO3 Be able to research on the process of making an advertisement
CO4 Understand the relation between marketing, advertising and public relations
CO5 Watch videos on advertisements with a learning perspective towards the subject matter
CO6 Read and understand the prescribed research articles and research papers
CO7 Become more attentive and pragmatic towards advertisements
- Teacher: ARPITA SENGUPTA