Course Objective: Tunderstand the fundamentals of entrepreneurship and make them understand the process of business idea generation and converting the idea into a business model. While carrying out this process, they also understand the role of government and its support in terms of various policy assistance and schemes. 

 Course Outcomes:

CO1: Students apply an ethical understanding and perspective to business situations

CO2: Students understand the development of entrepreneurship as a field of study and profession

CO3: Students identify the role of an entrepreneur by analyzing the various present opportunities and challenges in developing a new venture

CO4: Students know the various entrepreneurial opportunities in different fields/segments/sectors.

CO5: Students learn the importance of sustainable competitive advantage with innovation and creativity

CO6: Students realize the critical roles of marketing research, competitive analysis and consumer-value in business plan