DIGITAL MARKETING CC-WITH AI TOOLS


Certificate Course

Certificate Course:  Digital Marketing (AI TOOLS)

Offered by: Department of Management

Course Fees: 2500

Duration: 30 Hours

Date:  06/08/2024 to 24/08/2024 

Time: 2:00 PM- 4:00 PM

Target Audience:  Second and Final Year Students of St. Mary’s College

Instructors: 

  • Mr.Varun Ellanky Founder Digital Ellanky

  •  Mr.Shekar Trainer, Digital Ellanky

  • Dr. D. Kanthisree (Ph.D)


Coordinator:

Dr. D. Kanthisree

Assistant Professor

Department of Management

kanthi@stmaryscollege.in

M:9848690239


Course Assessment

Activity

Marks

Particulars

Internal Examination

20

Half way through the syllabus

Assignment

20

During the course

Final Examination

60

At the End of the Course

Total

100



The final examination question paper shall consist of two parts A and B.

The time for examination 1 ½ hours

Total marks -60 M

PART A

8 Questions * 5Marks=40M (The students have a choice of answering 8 questions out of a total of 10 questions). 

PART B

2 Questions * 10Marks=20M (The students have a choice of answering 2 questions out of a total of 3 questions). 

A Supplementary examination would be conducted for medical cases/failures two weeks after the final exam

Overall Grade for the course will be assigned according to the following

Percentage Range

Final Grade

91 - 100%

O

81 - 90%

A

71 - 80%

B

61 - 70%

C

51 - 60%

D

Below 50%

E

Attendance Criteria

  • Students must have at least 75% attendance to meet the criteria for the final grade. 

  • Students who could not meet the required attendance will not be allowed to take the assessment and hence will be awarded a grade of “F”.

Objective: 

Through this course students will be able

  • To gain a marketing advantage by learning the basics of digital marketing with AI tools  for better user retention strategies.

  • Helps in creating personalized marketing campaigns tailored to specific audience segments, improving engagement and conversion rates.

  • AI automates repetitive tasks such as email marketing, social media posting, and ad management, freeing marketers to focus on strategy and creativity.